Cupra is Emotion
Following the highly successful and acclaimed virtual tour of Cupra Průhonice, we were given the opportunity to create a tour for the Cupra showroom in Sokolov as well. The elegant space, stunning cars, and premium materials clearly convey the emotions we wanted to capture in the tour itself.
Since this showroom is visited by customers from all over the country, the virtual tour plays a key role—it helps create a sense of confidence, trust, and a professional first impression even before an in-person visit.
How Did the Collaboration Go?
Right from the start, the showroom’s managing director and we agreed on a key idea—amid the influx of new brands from Asia, it was important to highlight the sales and service infrastructure of Cupra and SEAT, and to remind customers that they can still rely on traditional values, top-notch service, and a personal approach.
We therefore created a tour featuring two original video clips placed directly at the entrance—by the SEAT and Cupra logos. Thanks to these videos, voiced by Radiožurnál host Petr Král, the tour gains a personal dimension and clearly communicates the showroom’s focus on the needs and wishes of its customers.
Additionally, we managed to capture the beautiful atmosphere of the evening twilight, giving the photos a truly exceptional visual impression
What They Say About Us
“I would like to commend the professional approach of the Virtusféra team. Everything went according to plan, even though we occasionally had to literally run to the cars when they announced a shoot and we had only a few minutes to light them properly. They handled the subsequent implementation with complete confidence—offering excellent advice on how to work with the tour further and where to place it most effectively. Personally, I can only recommend working with them.”
Mgr. Bohumil Hlavatý, MBA
Managing director
Autosalon - Manfred Schöner, Sokolov
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