Passion for Exceptional Cars
Virtual tours of car showrooms are often overlooked in the automotive industry. At first glance, the dynamic and ever-evolving world of automobiles might seem at odds with panoramic photographs that capture a single moment in time. However, CUPRA offers a fresh perspective.
How the Collaboration Unfolded?
From the very beginning, it was clear that integrating the virtual tour with the latest website features would be key to success. We approached the CUPRA Showroom Průhonice project as a starting point to evoke emotions, provide education, and simplify customer navigation.
The virtual tour immerses you in the dynamic environment of the showroom, where a simple click on interactive icons allows you to:
- Explore the range of in-stock vehicles.
- Book a test drive.
- Watch short videos about the creation of the CUPRA logo.
- Visit the e-shop for stylish accessories and gear.
In addition, active links make communication effortless – clicking on an email address opens your email client, or on a mobile device, you can directly dial the sales or service department. All this is complemented by videos, music, technical data, and other interactive elements, creating a unique and engaging experience.
What They Said About Us
“Virtusféra offered us something truly unique. Their realistic presentation of the new showroom perfectly complements CUPRA’s distinctive design language. They also included practical information, extensive technical data, and emotionally charged videos—all organized in a logical menu complete with contact details and navigation options. This virtual tour marked a step forward for us, paving the way for additional projects, such as those in the Karlovy Vary region.”